It all starts with mapping ideas and requirements which is followed by a research and creation of personas. Then creating mockups and wireframes to define user journey and followed by making clickable prototypes.
Wireframes and prototypes transform into actual user experiences through designing user interfaces. Aesthetics and functionality complement each other to achieve the overall purpose of the digital product.
User experience is an essential part of the service/product nowadays. Creating optimal user experiences starts with the value proposition. After that comes accessibility - ease of reach and usability - how easy a product is to use.