Case Studies

OVERVIEW

Project Type: Website, mobile app

Tools used: Sketch, InVison, Adobe XD, Trello

Role: Lead Product Designer | Fitnessgenes

The existing website had accessibility issues and limited features, causing low user engagement and high drop-off rates. The goal was to redesign the platform, making it more user-friendly, improving engagement, and introducing new interactive features.

CHALLENGES

• Outdated layout with accessibility issues.
• Difficulty presenting complex scientific content in an engaging way.
• High drop-off rates due to poor user experience.

PROCESS

• Research: Conducted user interviews and surveys, analyzed competitor platforms, and created three user personas.
• Ideation: Developed wireframes and user flows, focusing on a cleaner interface, simplified navigation, and better content organization.
• Design: Created interactive prototypes in InVision, using visual aids and accessible design elements to improve the user journey.
• Testing: Ran usability tests, refined the design based on feedback, and optimized the navigation structure.

RESULT

• +25% increase in user engagement.
• 30% reduction in drop-off rate.
• Enhanced accessibility and user satisfaction, making complex scientific content easier to explore.